CLIENT WORK
Brainybay International Schools
Advertising + Market Expansion
Executed a multi-channel visibility and admissions acquisition program that connected brand awareness with measurable enrollment outcomes.
SECTOR
Education
DELIVERY TRACK
Advertising + Market Expansion
CHALLENGE
The client needed stronger conversion from paid visibility while maintaining premium brand perception across regions.
SOLUTION
We redesigned media architecture, aligned creative themes with audience intent, and introduced performance-led optimization cycles.
BUSINESS IMPACT
- Reduced cost per qualified lead across core channels.
- Improved campaign recall through cohesive creative direction.
- Better attribution clarity for marketing decision-making.
DELIVERABLES
What we executed for this client.
ITEM 01
Media planning and buying framework
ITEM 02
Audience segmentation and targeting model
ITEM 03
Campaign creative system
ITEM 04
Cross-channel analytics dashboard
ITEM 05
Optimization sprint cadence
CLIENT FEEDBACK
“The blend of strategy and execution gave us both confidence and measurable results.”
Director, Brainybay International Schools